RESEARCH: Art Of The Title (Crazy Rich Asians)

For Art Of The Title, I've chosen Crazy Rich Asians as my partner and I have decided on creating a romantic comedy.

The opening features a lot of designs that back the credits,whilst some of these appear to merely reflect the rich motif others seem to depict designs found on traditional Singapore clothing, specifically a traditional woman's clothing called a midi dress. Towards the end there is also a feature of the famous Singaporean merlion. These all give a sense of pride towards Asian heritage and a light hearted tone is emphasized through the upbeat choice of pop music that is quite the trademark for modern comedy movies. 

The abrupt cut from the animated sequence gives a feeling of the moment being framed as the two protagonists meet each other presumably for the first time. The sudden change in volume from the music allows the romantic tension to be palpable for the audience. This quick scene follows a cliche of two people meeting eyes from across the room and everything else seeming to fade away, they both turn away from the center of everyone else's attention to awkwardly look away from each other only to smile at one another again in a medium close up shot. There is then another smoothly animated transition back to the credits. 

Though the animation really helps to give the audience a hint of the themes and genres that will be present within the movie, it fails to introduce us to a lot of the important characters and common cliches and troupes within the movie such as the rich traditional mother that acts as a significant obstacle for the couple and how nervous the female lead is throughout the whole ordeal.

In conclusion, I think that the use of animation (while stylish) didn't really help set up the characters and plot beyond establishing just how rich some of the characters were and the fact that the movie has an all Asian cast. I would've at least included animations that match character themes, e.g, a traditional Singaporean estate for the mother's actress and in contrast the female lead's would be the city she lives in to better introduce the characters. However I do approve of the brief introduction to the protagonists, it was very sweetly done.